It’s a new year which means a new Tommy Hilfiger show location has been announced. Last season Hilfiger took it back to his New York City roots with Zendaya, and now, Tommy is heading to London with Lewis Hamilton. Yes, the TommyNow SS20 will be held at the Tate Modern’s iconic Tanks in London on February 16th. The show will include the collaborative collection with Hamilton in which 75% of the styles are sustainably made. “We are determined to be one of the leading sustainable designer lifestyle brands in the world, and this is a commitment we share with Lewis” says Tommy Hilfiger. “Since day one, Lewis and I have been on a journey to incorporate innovative production principles and sustainable materials into each of our collaborations. We are proud to accomplish new milestones every season, with Spring 2020 being our most sustainable collaboration yet.” And continuing the See Now Buy Now concept, the collection will be available immediately in more than 70 countries, including Australia. Over the pond we go.
by Roxy Lola