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GUCCI LAUNCHES ‘OFF THE GRID’

Wednesday 17th June 2020

Gucci is continuing to do good with the launch of ‘Gucci Off The Grid’, the first collection from ‘Gucci Circular Lines’ created by Alessandro Michele as an initiative to support the House’s efforts for circular production. Continuing to better their (and our) environmental footprint, the line is designed for people who are mindful of their environmental impact, with the collection using recycled, organic, bio-based and sustainably sourced materials, including Econyl, the regenerated nylon made from nylon offcuts and consumer waste. Our kind of 2020 vision collection. “The collection is the result of teamwork; everybody brought something to it,” says Alessandro. “And in the campaign, too, there is this idea of dialogue among people building something new. I imagined that we could build a treehouse in a city centre, all together, like kids playing in the park. Because all of us need to build this house or to find out that our planet exists, even where it seems it’s not there, or it’s far away.” The campaign, photographed by Harmony Korine, features superstars Lil Nas X, Jane Fonda, King Princess, Miyavi and David de Rothschild, who have chosen to take up residence in a Gucci-garden-esque treehouse amongst a city. Getting us off grid. “Sustainability – at all levels – involves fostering respect: respect for the people we share our planet with as well as for the environment,” says the House. “If we lighten our environmental footprint we can explore the world with greater freedom – the freedom to follow our dreams, with curiosity, openness and joy.” It feels good to live life in Gucci.

by Roxy Lola

Creative Director: Alessandro Michele
Art Director: Christopher Simmonds
Photographer/Director: Harmony Korine
Talents: Jane Fonda, Lil Nas X, King Princess, Miyavi, David de Rothschild 
Make Up: Thomas de Kluyver
Hair Stylist: Alex Brownsell

gucci.com

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