“Insulation, protection, and momentum are my impressions of what Moncler stands for, and applying my aesthetic to an insulated bubble was my answer to the collaborative challenge,” said Rick Owens on his collaboration with Moncler. The much anticipated collection is dropping tonight in Australia. Alarms at the ready. Rick and Michèle Lamy customised a Moncler-duvet-cocooned tour bus for themselves to take a trip across the Nevada desert, wearing full Moncler. From the words of Rick himself:
“MONCLER APPROACHED ME ABOUT A COLLAB AND I TOOK ADVANTAGE OF THE MOMENT TO ASK THEM TO DO SOMETHING DIFFERENT — TO CUSTOMIZE A TOUR BUS FOR HUN AND I TO MAKE A ROAD TRIP FROM LAX TO MICHAEL HEIZER’S RANCH IN NEVADA… HEIZER HAD INVITED US TO SEE HIS MONUMENTAL LAND ART PIECECITY, 48 YEARS IN THE MAKING… AND I HADN’T BEEN TO THE WEST COAST SINCE I MOVED TO EUROPE 18 YEARS AGO… I WAS KIND OF THINKING ABOUT JOSEPH BEUYS TRAVELING TO THE U.S. FROM GERMANY IN THE SEVENTIES, LANDING AT JFK, BEING WRAPPED IN FELT AND TAKEN BY AMBULANCE TO HIS N.Y. GALLERY TO LIVE WITH A WILD COYOTE FOR 3 DAYS IN HIS INSTALLATION I LIKE AMERICA AND AMERICA LIKES ME, AND THEN GOING STRAIGHT BACK TO GERMANY THE SAME WAY…
“OUR TOUR WOULD TAKE US THROUGH LAS VEGAS AND AREA 51 WITH A DETOUR TO HEIZER’S DOUBLE NEGATIVE…”
The tour bus debuted at Milan Fashion Week, and this week the collection’s release is being celebrated with a discussion and performance in Milan presented by Michèle Lamy. The collection will be available tonight at 9pm.
by Roxy Lola