With a new fragrance comes a new face, and Hero Fiennes Tiffin is the chosen one for Ferragamo’s new scent for men. The citrus woody perfume, created by Antoine Maisondieu in its slick navy glass bottle has arrived, with a campaign that asks ‘Who do you want to be?’ They’ve got us thinking. We talked to Fiennes Tiffin about being a Ferragamo man and what’s happening in his world:
10: The concept for this campaign is ‘Who do you want to be?’, so, who do you hope to be today?
Hero Fiennes Tiffin: “Just myself. I want to be the best version of myself in everything I do.”
10: Who is the man who wears Ferragamo? What does his world look like?
HFT: “There are no rules. The Ferragamo man is his own man. Therefore I couldn’t explain what his world looks like because it is unique to every individual.”
10: Do you see this fragrance as a part you may have played or will play in the future?
HFT: “The fragrance is so well balanced and versatile that I couldn’t identify a single role that the fragrance is perfect for. I think it’s equally suitable for everyone!”
10: What was it like working with Paul Andrew and Gordon Von Steiner?
HFT: “I’ve worked with Paul Andrew quite a lot now and it’s always such a pleasure – he’s amazing. Shooting the campaign was the only time I worked with Gordon Von Steiner but it didn’t really feel like it, as he’s so talented and capable.”
10: Can you tell us what you are working on… or what’s next?
HFT: “I have two movies coming out this year: ‘The Silencing’ and the ‘After’ sequel. But don’t sleep, there’s more to come!”