A world of fashion is our kind of world. Farfetch have released their new campaign ‘Open Doors to a World of Fashion’ featuring acclaimed Broadway playwright and actor Jeremy O. Harris, Veronika Kunz, music artist Kindness, poet Sonny Hall, actress Angelababy, environmentalist Wilson Oryema, and Kesewa Aboah. The lineup frolic in all the Farfetch fashions, inside and out, a world of ‘optimism’. The campaign is the beginning of a new chapter for Farfetch, as they announce a new brand identity. Collaborating with Munich-based design studio Bureau Borsche, the brand has established a new digital framework and logo with more white space, along with a new typography palette which includes a new typeface ‘Farfetch Basis’ and monogram ‘Farfetch Fuse’. Onward.
by Roxy Lola