The desire to look hot doesn’t simply go away. Although what’s hot and what’s not, in the Covid era, is up for debate. For Dean and Dan Caten, who celebrated the 25thbirthday of their brand in February, the DSquared2 guy and girl are always going to want something that makes them feel alluring.
Reflecting on the Dsquared 2 DNA, “the word sexy comes out, and denim,” says Dan. “We used to do things that were really teeny weeny – the sexiest, little tiniest jeans and skinny jackets – and we kind of went back there a little bit. It was always about funny proportions – really little and really big.”
With their brand rooted in the practicality of denim and steeped in codes that offer a souped-up take on utility, Dsquared2 is well placed to navigate post-pandemic dressing. Dean and Dan’s SS21 mens– and womenswear collections, unveiled digitally as a scrolling catwalk finale, played to their strengths. They called it Tailored Punk, as refined elements mixed with rebellious pieces. Tailoring came with peek-a-boo slashes or studded hardware and there was plenty of cross over between the men’s and women’s collections.
The brand showed nylon flight suits dripping with extravagant zips and bleached out oversized denim for both sexes. Dsquared2’s answer to eveningwear was also genderless – boys and girls dressed-up in matching oversized cargo pants with delicate lace vests and pearl necklaces. Details like zippers, harnesses and straps were borrowed from military uniform and there was a monochrome sexiness to it all.
Dan described their male and female muses as “cool, uncontrived, laid-back. Casual but with a bit of an attitude.” We call it Covid-proof sexiness and you can’t get more Dsquared2 than that.
by Claudia Croft
Photographs courtesy of Dsquared2.