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CHANEL ANNOUNCED AS PATRON OF THE AUSTRALIAN BALLET

Wednesday 18th November 2020

Already an iconic duo, Chanel are officially sponsoring the creation of an internal digital asset management system for The Australian Ballet archives. Chanel and the ballet, these are a few of our favourite things. As The Australian Ballet approaches its 60th year, it is preserving its history with the DAM system which will become a primary and vital research tool for the Ballet’s artist teams, home to all past, current and future audio-visual history. Chanel has a longstanding history with ballet, a Gabrielle Chanel’s love for the ballet began with the Ballet Russes’s revival of The Rite of Spring, the landmark 1913 ballet composed by Stravinsky and choreographed by Vaslav Nijinsky that was given a new staging by Léonide Massine in 1920. Gabrielle Chanel also designed the costumes for numerous ballets including Le Train Bleu, a tribute to fashion created in 1924 by Bronislava Nijinska that featured costumes that drew on sport. Yes, yes, Chanel does and loves it all. The partnership between the House and The Australian Ballet has just commented and is scheduled to conclude in 2022. We are Arabesque-ing around Ten Towers in head to toe Chanel.

by Roxy Lola

Above image: Gabrielle Chanel and French ballet dancer Serge Lifar in 1937.

Below gallery: images from The Australian Ballet archives.

www.chanel.com

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