Strateas Carlucci are making moves in Melbourne. After six years of getting down to business, the duo have launched their first flagship installation space in St. Collins Lane, supported by the Australian Fashion Chamber. It’s a back to the future, sleek laboratory vibe, a pumping yellow PVC strip curtain cuts through the space, bordered by raw steel plinth walls and laser cut racking systems. “Being our first retail installation, we wanted to really make the space an extension of our brand, so our customer is able to get the full Strateas Carlucci experience. Although it is a temporary store, we felt it necessary for the product and our customer experience, to showcase the collection the way we have always envisaged”. The brand will also have styling sessions, exclusive products and new launches happening within the pop-up space. Get to work.
by Roxy Lola
The pop-up is located at Level 1, St. Collins Lane – 260 Collins Street, Melbourne.