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PRADA AND ADIDAS CONFIRM COLLABORATION

Monday 11th November 2019

Could it be? The era of the hypebeast sneaker is not over? Just as we thought the sneaker was to be banished, Prada remind us that they rule the world, and what Miuccia Prada says, goes. And so, announced over the weekend, Prada are collaborating with Adidas, inspired by their love for sport – the Luna Rossa sailing team was established in 1997 and the brand’s participation in the America’s Cup continues into 2020. The partnership will result in new Luna Rossa performance sailing footwear, to be released in 2020. An exploration of both brand’s archives will see two limited edition Prada for Adidas styles, debuting next month, drawing on the iconography of both labels, a ‘tribute to timeless classics’.The collaboration will be made entirely by Prada in Italy. Only the best. #Pradaforadidas. Let’s go.

by Roxy Lola

www.prada.com

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