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NIKE C/O VIRGIL ABLOH “ATHLETE IN PROGRESS”

Friday 17th May 2019

Another one. Virgil Abloh is continuing his reign at Nike with the release of  another collection. “Athlete in Progress” is focused on athletics, a balance of performance wear and shoes. Part of the collection was debuted during the SS19 show in September in Paris. “I started talking with Nike about this women’s running project last summer and at the time, I was very much inspired by the aesthetic and style of track and field athletes,” says Virgil. “As a result, I invited some of Nike’s elite track and field champions to participate in my SS19 Off-White runway show as the natural forerunner to developing and showcasing the collection.” The collection is a celebration of the physical and mental endurance and ‘unbreakable’ confidence that runners hold down. “Athlete in Progress” will be available worldwide on June 27 with selected styles available at Sneakerboy from May 30. On your marks…

by Roxy Lola

www.nike.com

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