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KARL LAGERFELD’S FRIENDS ANNOUNCE THE WHITE SHIRT PROJECT

Friday 12th July 2019

Last month a tribute for Karl Lagerfeld took over the Grand Palais and this month the fashion world  continues to remember and celebrate him through a new project. ‘A Tribute to Karl: The White Shirt Project’ sees some of King Karl’s nearest and dearest including Cara Delevingne, Carine Roitfeld, Kate Moss, Amber Valletta, Takashi Murakami, Alessandro Michele and Tommy Hilfiger design their own interpretations of Lagerfeld’s iconic white shirt. It is the perfect way to honour the legacy of Lagerfeld, who once said, “If you ask me what I’d most like to have invented in fashion, I’d say the white shirt. For me, the white shirt is the basis of everything. Everything else comes after.” The project is being overseen by Roitfeld with all proceeds of the shirts going to French charity Sauver la Vie that funds medical research at Paris Descartes University. Each of the seven designs will be replicated 77 times, each being sold for €777 in reference to Lagerfeld’s favourite number,  his favourite arrondissement of Paris and the address of his bookshop on the Rue de Lille. “The participants in this tribute are all people who Karl knew, who he felt connected to, or who inspired him,” said Pier Paolo Righi, chief executive officer of the eponymous Karl Lagerfeld brand. “After Karl’s passing, so many people wanted to share their admiration for Karl and express their emotions. I can’t imagine a better way for us to celebrate his passion for creativity.” The designs will be displayed during Paris Fashion Week in September at the brand’s headquarters.

by Roxy Lola

www.karl.com

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