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CALVIN KLEIN UNDERWEAR #MYCALVINS

Thursday 20th February 2014

Moving beyond traffic accident causing billboards of well sculpted and well curved ambassadors in their branded underwear, Calvin Klein have finally gone viral with new global campaign “show yours. #mycalvins”. It’s very clever, very interactive and very very real – yes, search #mycalvins on instagram and what you may at first think is a feed of grindr selflies – it’s not – soon reveals the genius of Calvin Klein Underwear. Scattered through the feed is a gram, a regram a regram of a gram of Mirander Kerr @miranderkerr, several grams of Trey Songz  @treysongz with someone else’s head superimposed onto his and a sporty spiced Iggy Azalea @thenewclassic. All willing participants of course. Ma fave so far is Leandra Medine @manrepeller. Openly hoping that the collection of underwear models Calvin Klein has in their archive come out to play – this may be a call to action for the fans, but come on Marky Mark get your hashtag on… #mycalvins #torso #hot.

by Rebecca Khoury

www.mycalvins.calvinklein.com

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