Written By:

A Guccified Late Late Show? Yes, please. Dearly beloved, Alessandro Michele has created our new favourite late night talk show. Directed by Harmony Korine, the Gucci Beloved Talk Show features host James Corden speaking to the OG Gucci gang: Harry Styles, Dakota Johnson, Awkwafina, Serena Williams, Diane Keaton and Sienna Miller. They talk about their latest escapades with their beloved besties by their sides - the Dionysus, the Gucci Horsebit 1955, the GG Marmont and the Jackie 1961. “We decided to show the concept of ‘beloved’ in an ironic way in the campaign, being inspired by the fact that bags are the protagonists in my life and in the lives of many other people,” says Alessandro Michele. “We went back in time to the original TV talk shows, where the protagonist is the bag itself, the big star. Very often these creations are named after influential women who conditioned the habits and customs of many. It is precisely because they have great personalities that in the industry we gave them these powerful names; and now we have them in a show and twisted with the idea that there were two stars: the bag and the actual talent. A game of cross-references between the two great protagonists.” Watch the talk show below.