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A LUNAR NEW YEAR WITH PRADA

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The Lunar New Year festivities continue. We do like a long celebration. Until the moon becomes full, those celebrating Chinese New Year continue to bask in a new year, visiting friends and relatives ahead of the Lantern Festival on February 26th. Of course, all holidays are best celebrated with the promise of new Prada possibilities. The  campaign for  Lunar New Year ‘Enter 2021: New Possibilities’ invites us all to embrace the new year, alongside singer Cai Xu Kun, winner of Best New Artist of the Year at the GQ Men of the Year Awards; actress Chun Xia, who was named Best Actress at the Hong Kong Film Awards for her role in Port of Call. A special Lunar New Year collection is in residence at Prada and online, featuring the Cleo bag for women, the new Spazzolato cross-body bag for men, and other Prada pleasures. See the campaign below featuring our favourite pieces.

www.prada.com