INSIDE THE GUCCI VAULT
Come one, come all, inside the Gucci Vault we go. A new experimental space created by Alessandro Michele is open. A digital concept store featuring precious objects from the past, present and future. A Gucci lab, library, time machine, meeting place - think of it like a Guccified room of requirement. The vault’s virtual shelves hold vintage, pre-owned Gucci pieces, handpicked by Michele. “When I find these objects, to me they are like relics; mutant relics,” he says. “We cared for them and chose them because we heard the tone of their voice; we put them in this sort of display window and I also treated them with love because I looked at them all again, examined them, and they became wonders.” Wondrous Gucci.
Elsewhere in the vault - the most clever sphere of the space - creations from emerging talents live which are often exclusive to the vault are ready to buy from designers including Ahluwalia, Shanel Campbell, Stefan Cooke, Cormio, Charles de Vilmorin, JORDANLUCA, YUEQI QI, Rave Review, Gui Rosa, Bianca Saunders, Collina Strada, Boramy Viguier, and Rui Zhou.
“I live because I breathe different energies. Fashion, today, needs oxygen from the outside,” says Michele. And so, the vault is also home to Editions: digital short stories, poems and more celebrating all that is rare and beautiful.
“For me, shopping isn’t simply about buying things” Michele explains. “It is about establishing a connection with them, entering into a relationship. It is precisely this bond that has grown today. In my mind, I always had the idea to create a place in constant evolution where ‘impossible’ conversations between objects from different origins, creators, and eras could take place: central figures in a dialogue between past and present, able to spark future inspiration. I said to myself: ‘Why can’t a fashion house with a creative director also have a space for expressive, aesthetic, and social contaminations?’. I created it using the most befitting medium of our time – a place where all of us can go – the Web. And there, we concocted a laboratory; a mine of ideas, oddities, and unlikely encounters, considering that Gucci is a platform for gatherings of characters who seemingly have nothing in common. Therefore, Vault, is the place where wonders will hybridize and come together, giving life to new creations. Gucci’s greatest gift, in the end, is to never stay the same; to never grow old.” Welcome to the Gucci Vault. We live here now. Vaulted!