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IN THE MOOD FOR PRADA SS22

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We’re in the mood for Prada - when are we not? Spring/Summer 2022 was, according to Mrs Prada, “…about a language of seduction that always leads back to the body’. An exploration of sensuality and desire. Euphoria’s Hunter Schafer stars in the campaign alongside Julia Nobis, Selena Forrest and Linda Zhang, photographed by David Sims as they stay in their own worlds, dressing or undressing. “We want to enjoy beauty, but in a way that is not about the past,” said Raf Simons. "It is about today. These clothes can become complicated: evening dresses, historical costume. We wanted to make it uncomplicated, easy.” Big Prada mood.

prada.com