GUCCI'S 2021 GIFT GIVING
Our favourite season’s greetings come from Gucci. It’s that time of year. As the Gucci Aria collection drops in stores, the Gucci Gift campaign has arrived in four parts. A Gucci mixtape. Alessandro Michele speaks our language. This holiday season, the gift of Gucci comes in four parts. Track 1 features The Hacker Project in collaboration with Balenciaga, shimmering and shining in all it’s hybrid magic: the City bag swinging with its GG canvas, the Jackie 1961 stamped with the Balenciaga logo. Photographed by Harley Weir, the campaign is an appropriation of Balenciaga campaigns. There’s layers to this! Track 2 features the Horse Racing Motifs whip cracking through the Gucci Aria collection followed by Track 3’s Lifestyle and Décor where stationary and game sets have never looked so good. The party starts in the fourth and final track, New Year’s Ever, featuring all the glamour of the Aria collection including the epic crystal-embellished heart clutches. As an ongoing nod to Gucci 100, another Guccified song has been chosen: GUCCI by Bree Runway and Maliibu Miitch. Turn it up and turn it on. Watch the Gucci gang get down in the name of gift giving above.