Written By:

Last week, Future Face debuted at Silencio dés Pres, with an exclusive summit and series of masterclasses, allowing innovation pioneers to put their products directly into beauty brands hands. Helmed by innovation consultants, Stephanie Hirschmiller (who has been covering the rise of technology in her journalistic work for Forbes) and 10 Mag’s very own innovation editor, Holly Wood, the two joined forces for their first collaboration to merge their respective networks in luxury fashion and beauty. The pair brought together a special curated edit of their best-in-class tech and innovation providers for partners across the beauty industry to immerse themselves into new worlds through AI, AR, VR and XR technologies. With over twenty luxury beauty brands in attendance, the select audience was made up of industry leaders such as Puig, L’Oréal, Estée Lauder, Shiseido, LVMH and Kering.

Speaking on the impact of technology in beauty, Wood comments, “The intersection between iconic beauty brands and technology generates new opportunities for exciting immersive engagement, building a new wave of beauty fans and growing communities.”

To kickstart Viva Tech Paris, Wood and Hirschmiller invited beauty-tech companies revolutionising the industry to showcase their products to the participants, with Hirschmiller explaining, “we believe in active participation, in learning by doing.”

Masterclasses we hosted by Kiki World who recently announced a $7M raise backed by Estée Lauder and a16z; FFFace.Me who worked to launch Prada’s Paradoxe fragrance amongst others including Maybelline, Dior, Mugler and Dolce & Gabbana; POAP Studio [Proof of Attendance Protocol] which has created bespoke activations for clients like Charlotte Tilbury, Louboutin, Estée Lauder, Mercedes and Sephora; and The Sandbox and DressX which showed their gamified shopping experience via newly released activation “The Art of the Runway”.

Guests were excited to try the viral Lucibel.le red light-therapy on offer, who have dedicated light bars at La Samaritaine and Galeries Lafayette. They have also recently partnered with Dior on for treatments at the maison’s flagship spas.

The event consisted of two panels AI to ROI: How Artificial Intelligence Can Boost the Business of Beauty, and Engagement 360: Online, Offline, Bottom Line joined by speakers from YSL Beauté (Delphine Heline), Google (Aurora Straton), EPAM (Nicolas Borgis), Kiki World (Jana Bobosikova), Step’n (Shiti Rastogi Manghani), Bem Builders (Neal Robert), Abi Amé (Yasmin Zeinab), IFF [International Flavours and Fragrances] (Céline Manetta) and fashion AI forecaster Camilla Toro.

Future Face was brought together by partners, Boson Protocol, EPAM, Ledger, The Sandbox, Kiki World and Step’n.