COACH: SS22 READY-TO-WEAR
Stuart Vevers’ Coach made its comeback on the runway this season in celebration of New York’s next generation. With Coach’s first head designer Bonnie Cashin in mind, Vevers created a classic Coach wardrobe for the kids of New York City. Down to Hudson River Park’s Pier 76 (where Coach were the first to hold a fashion show) the brand switched on Coach TV, where the next episode aired, as well as the collection film which showed simultaneously with the live runway presentation. It was intended to be a breaking of the fourth wall for audiences around the world. The collection brought back Cashin archival styles reimagined through Vevers’ vision. They wore oversized t-shirts printed with ‘Super Grump’, baggy shorts that fell to the knees, upcycled double denim, mini dresses grounded in Coach combat boots, and the updated Cashin Carry Tote in sustainable leather created from upcycled basketball gloves. So very New York. “Spring presents my vision of a new vocabulary of American fashion inspired by our 80-year heritage through the lens of the next generation,” said Vevers. “A celebration, too, of the colorful, upbeat optimism of Coach’s first designer Bonnie Cashin, it’s a collection I designed in response to the times we are living through—and a collective wish for a better, brighter future.” Bright lights, big city.