APPLE MUSIC PRESENTS A NEW ERA IN SOUND
The future of sound is here. Thanks to Apple Music, of course. Immersive, revolutionary, unmatched. Apple Music has launched Spatial Audio with support for Dolby Atmos as well as Lossless Audio today. It’s a new generation of sound, and listening to music in Spatial Audio has been likened to listening to your favourite song for the first time again - or perhaps, the way Zane Lowe described it, as “being inside your favourite song”. We can confirm. AirPods Max on (the best way to experience this new sound), volume up we’ve been in awe at Ten Towers today, totally immersed, discovering new layers of songs we thought we knew so well. Close your eyes and it feels like being in the studio with the artist, producer, engineer - it’s crisp, endlessly layered, with an impactful bass that vibrates straight through to the heart. As Lowe said today, “it’s all about a feeling,” a deeper connection between the artist and fan. Yes, we feel connected and fired up by music we have loved for months and years already. Rarely does one get to rediscover their favourite songs. It’s a brilliant feeling. We’re loving this technical revolution.