It is one of our favourite campaigns of the season, and now Prada’s Anatomy of Romance AW19 campaign has come to life. Inside the concrete jungle blooming with fabulous flowers, the Prada people congregate, play and fall in love to the sound of heavy metal. Soft flowers graphically melt into blurs and the world moves at a roller-coasting speed between them. Gigi Hadid works her magic on a lab-style switchboard, electrifying them all into another part of the Pradasphere, a level up onto the rooftop where a dark and stormy sky is illuminated by the city lights. In the end, they are back amongst the flowers in what director Willy Vanderperre sees as a gothic science-fiction film. Yes, this is the anatomy of romance in Miuccia Prada’s world.
by Roxy Lola