Thank god for Gucci. After an underwhelming Super Bowl half-time show viewing at Ten Towers, we are back in action after being #blessed by the new Gucci campaign. Shot and directed by Glen Luchford, the campaign is inspired by films including An American in Paris (1951), The Band Wagon (1953), Cover Girl (1944), There’s No Business Like Show Business (1954), Gentlemen Prefer Blondes (1953) and Singin’ in the Rain (1952) to the soundtrack “There’s No Business Like Show Business”, the song by Irving Berlin written for the musical Annie Get Your Gun. So obvs Bec is in raptures. “That’s the best f**king campaign I’ve ever seen.” You heard it here first. All that Gucci glitz and glamour. Alessandro Michele and Glen Luchford know how to put on a show.
by Roxy Lola