Last month Ermenegildo Zegna asked us #WhatMakesAMan? This month, Zegna are giving us the answer: giving back. In collaboration with Cesvi, the most prominent humanitarian organisation in Italy, the Ermenegildo Zegna Group is working across the globe to build a new meaning of masculinity through education. The partnership, called From A to Zegna (get it?) aims to provide educational programs to challenge the stereotype of ‘manliness’. As part of the mission, Zegna have created a #WhatMakesAMan t-shirt, in which sales will support Cevsi in educating children. The two choices present both ‘Change’ and ‘Freedom’ because, as Zegna believes, change leads to freedom.
by Roxy Lola