If walls could speak, the ones of 30 Avenue Montaigne would have a lot to say. The birthplace of Maison Christian Dior had served as the headquarters of the fashion house for over 72 years, and holds what are possibly some of the biggest secrets of the fashion world. From Monsieur Dior and YSL, Galliano and Mister Raf, all the way to the first woman at the helm, Maria Grazia Chiuri – all these fashion legends have put a stamp on the house’s DNA and therefore made their own imprint on the halls of 30 Avenue Montaigne. That’s exactly the reason behind the launch of the 30 Montaigne line, Chiuri’s idea of a series of staple pieces forming a perfect mini wardrobe which formulates a synthesis of Dior’s most iconic looks translated into a contemporary woman’s language. Launching worldwide today, the collection includes a modern-day take on the New Look via a Bar jacket and pleated skirt combo, as well as the fan-favourite Book Tote. You know, that personalised bag you’ve seen all over Instagram?
Our favourite however is a different one – the line’s signature 30 Montaigne bag, a new silhouette inspired by the House’s more recent history and exemplifying a sense of creative renewal. The bag comes in 10 variations – and you know how we feel about that. With soft leather versions giving you a choice of colours of the rainbow, our favourite has to be the two canvas monogram bags – a burgundy for the night, and the navy for the day. They look as vintage as they look new, taking the best of the past and making it even better for today. Catch us parading around Paris and sashaying down Avenue Montaigne.
by Dino Bonacic