Women

TEN COMMANDMENTS: THE SOLUTION BY COACH

Wednesday 10th October 2018

If this Coach handbag could speak… “Ah, Doncaster, that market town in South Yorkshire that is the hometown of fashion royalty such as top photographer Alasdair McLellan and Coach’s executive creative director, Stuart Vevers, the gorge-looking man who created me. It’s Doncaster that breeds true grit in its denizens and an eye for the creative. It’s also the home of the practical and hardworking, those people with that ‘and a solution’ approach to life, which my design is imbued with. I’m practical, because I work – the leather is shaped and folded in such a way as to kick out at the sides and not lose shape or character. You could get the world in me and still have room for your iPhone and charger. And I’m hardworking –I’m a bag for the working woman, an essential part of her wardrobe. I’m quick- x and easy to carry, lightweight and hardwearing. Something Vevers thinks about when he designs all the bags and super-chic ready-to-wear. He watches women, learns about their lives, he sees them on his commute. He asks what women want from a bag, how can it help them get on and ahead? Isn’t everybody crossing their bags these days or is it still chic to walk with a designer bag in your hand like the Queen? This is the level of thought you get with Doncaster lad Vevers.”

by Richard Gray

Taken from the new issue of 10 Magazine Australia on newsstands now.

coachaustralia.com

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