How does Nike create the perfect sneaker for women? Get four women to make it. A four-female footwear collective (like a great girl band) made up of a designer, developer, engineer and product manager have created the new Nike Air Max style Dia. It’s an exclusive silhouette for women, a little sleeker, slimmer, chicer than the original. Although we do love ourselves a chunky air max. We are Nike devotees. The design is all about proportion, A deconstructed translucent Nexkin upper which Nike have told us is a vessel to how personality through sock choice (love) with a low collar and big lift make up the sneaker with four dots on the heel to represent each member of the collective. Power to them. Flashes of juicy pinks and hot yellows make up the colour ways and with it’s foamy yet elegant stack height it’s truly so fresh and so clean.
The Nike Air Max Dia will be available December 13 on the Nike App and at select retailers, followed by a wider release January 25.