Women

GUCCI PRE-FALL 2018

Thursday 14th December 2017

It’s all about a baseball cap. Gucci’s Pre-Fall 2018 lookbook is here and we are told it focuses on two things: the Major League Baseball and Dario Argento’s films. Shooting in locations where Argento’s famous horror films were shot, during the 70s and 80s, it’s inevitably eerie but the Gucci girl is in charge. This is her world. 70s and 80s all stars. Alessandro’s army. And why the New York Yankees baseball cap? The result of a collaboration between Gucci and the MLB, extending into apparel and accessories in the  AW18 collection. Suddenly we are baseball fans. Gucci effect. Beyond all the FYI’s and the storytelling of the images, what we love are the clothes. Truly Alessandro Michele in his rightful element. Our Gucci loving souls are satisfied. On the shopping list looks: 6, 11, 12, 15, 17, 28, 30, 37… we could go on. It’s a damn fine fashion moment.

by Roxy Lola

www.gucci.com

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