Women

GUCCI GO SCI-FI FOR THEIR NEW GLEN LUCHFORD-SHOT FALL CAMPAIGN

Wednesday 26th July 2017

We are currently blasting the Imperial March (Darth Vader’s Theme) from Star Wars as we scroll through the new Gucci campaign. It just feels so right. This is Alessandro Michele’s Gucci galaxy. Welcome. In this galaxy far, far away the Gucci Aw17 collection thrives amongst aliens and dinosaurs. Best of both worlds. In an eerily barren, surreal supernatural landscape, Gucci is apparently a hit. Well, duh. It’s well loved all around the universe. Shot by Glen Luchford, this is a retro-futurist world, inspired by the sci-fi genre in the 1950s and ’60s. And so the Gucci gang is running wild through fields of cows to get to spaceships, dodging aliens and fighting off T-rex’s. Jurassic Park meets Star Wars meets Star Trek. A holy trinity. There’s nothing one can’t do in a Gucci get up. The Force is with us.

by Roxy Lola

Image displaying the Creature of the Black Lagoon: Courtesy of Universal Studios Licensing LLC
Other images: TM & © 2017 CBS Studios Inc. STAR TREK and related marks are properties owned by CBS Studios Inc. All Rights Reserved.

www.gucci.com

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