The Calvin Klein army is growing bigger, better and ready to take over the world. There’s 36 in this army, and their uniform is jeans. Practical. The new Calvin Klein Jeans campaign photographed by Willy Vanderperre has just dropped and is what we imagine we’d see if Calvin Klein bots were to save the world. It’s one of our fashion dreams – as of today. The gang hang out on a large open-framed billboard, very Three Billboards Outside Ebbing Missouri but without all the awful tragedy. Just good ol’ Raf’s New Americana. “With this campaign, we wanted to represent today’s America and bring to life a strong visual narrative that echoes the new direction of CALVIN KLEIN JEANS – one with authenticity and youth at its core,” said Raf Simons. “The result is a display of individualism that simultaneously explores the idea of collective purpose, which is very much a reflection of the new collection – essential pieces that stand alone but together define a new denim uniform and a new way of dressing.” Nothing like new Calvin Klein to feel unified.
by Roxy Lola