Tommy Hilfiger knows how to pick ’em. Next up in the whirlwind of Tommy collaborations is superstar Formula One racecar driver Lewis Hamilton. We’re gearing up for some Tommy, all fast and the furious. Well now we knew something was in the works after Tommy Hilfiger Men’s announced last month that Hamilton was officially a global brand ambassador…. Now he’s pulling a Gigi, producing a collection titled ‘Tommy x Lewis,’ as the exclusive logo was revealed last night in Shanghai, inspired by Hamilton’s tattoos. Really making his mark. Gigi’s final collection with the brand was a hint at what was to come, withal h those motor-sport inspired jackets and racing gloves. We know Lewis Hamilton feels the need for speed and we’re looking forward to some streamlined, sleek, swiftness in the form of trackpants, racing suits and potentially a Tommy Hilfiger helmet? We can but dream.
“Lewis is bold in everything he does, from racing and extreme sports, to fashion,” said Mr Hilfiger. “This collaborative collection is something totally fresh for us in men’s, and at the same time, it really celebrates the Tommy Hilfiger DNA. This result can only come from partners who share our values and drive.” Oh yes, he’s got the drive. “As my love of fashion has grown so has my desire to design a collection,” Hamilton said. “It is an honour to partner with Tommy Hilfiger to make this dream come true.” We’re seeing the next Tommy Hilfiger extravaganza trackside, engines roaring. Formula Hilfiger.
by Roxy Lola