Hell yeah it’s Friday and here’s another Balenciaga campaign to feast our eyes on. Shot by Robbie Augspurger and styled by Lottie Volkova it’s a family portrait, Balenciaga style. Real life families. Yes, this is not a stunt, these are the chosen families that encapsulate the Balenciaga lifestyle so well, which is being beautiful and cooler than cool. Ice cold. These are the families that walked in the menswear show in June in the Bois de Boulogne where the memo was “young dads in the park with their kids at the weekend”, FYI. Because all men work Balenciaga when hanging with the kids at the park. At least the men of our dreams do. Anyway the campaign is fabulous, as per usual, we wouldn’t expect anything less. Family goals. And speaking of children, Balenciaga will be releasing their very first kids line next week. It just keeps getting better.
by Roxy Lola