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PRADA LAUNCH THE PRADA CUP

Tuesday 4th December 2018

If we were to win a Cup it would be the Prada Cup and it would be designed by Marc Newson. Luckily Prada have done just that – whether it will be ours, that is the question. Prada have celebrated the launch of the cup for the Challenger Selection Series for the 36th America’s Cup. It’s sleek, silver, speedy. Newson’s design references the new AC75 flying monohulls which might just be the fastest America’s Cup design yet, complete with a ruby red interior and Prada stamp, handcrafted by Florentine silversmiths. Prada perfect. The first time all the teams will race with their new AC75 flying monohulls, will be at the first America’s Cup World Series event which will take place in Cagliari, Sardinia in October 2019. Eyes on the Prada prize.

by Roxy Lola

www.prada.com

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