The best kind of friendships are formed with a mutual love for Fendi. A Baguette bag to be specific. This ain’t no bag, it’s a Bag-uette. The trilogy begins in Shanghai, “The Baguette bag is back” sees a girl crew shopping in the Fendi store and getting ready for a night out. A casual every day/night for a woman in Fendi. In the second film, shot in Hong Kong, Japanese model Hikari Mori is out at lunch with the gals when she realises she has lost her Baguette. Oh, the drama! The third and final short is set in New York City, and sees Caro Daur’s realisation she simply cannot live without a Baguette. When she goes with her friends to the Fendi store, Sarah Jessica Parker, the ultimate Baguette bag wearer from the Sex & the City era, is buying the dream bag and iconically exclaims: “This is not a bag. It’s a Baguette!” Amen. The soundtrack to each film is Groove Armada’s ‘My Friend’ which of course, we love. One really does live their best life in Fendi. Baguette friends forever.
by Roxy Lola