Enter the Soul Scene. In Gucci’s first virtual reality film, director Glen Luchford along with Chris Simmonds are taking us into Alessandro Michele’s Gucci Soul Scene. We saw the campaign, now we’re going inside it. Literally. Well, almost. The 360° film is taking us dancing, onto the d floor and into the club. It’s 2 minutes and 33 seconds of simple Gucci goodness. Into Alessandro Michele’s Pre-Fall 2017 wonderland, full perspective, come to life. We’re spinning that video right round. Up close and personal with the chosen ones. We do love to get down and dirty with Gucci.
by Roxy Lola
The 360° feature is available on certain browsers.