Our motto for 2019 still stands: ‘This is not a bag, it is a baguette!” We do love a ’90s revival of a classic complete with a catchphrase. The Fendi Baguette Bag was designed by Silvia Venturini Fendi in 1997 and is making a comeback as all iconic bags do. It was the bag Sarah Jessica Parker wore on Sex & the City (and in the new Fendi short film) and was what began the tiny rectangle shoulder bag obsession that flowed into the 2000s. You know the ones. The bag as reinvented for the SS19 collection, available now. Just bag it.
by Roxy Lola